ADCHITECTS

Adchitects is a digital agency that builds variety of websites and products. They needed a brand new site that would generate more leads, tell the story of the brand, and showcase their successes.

CHALLENGE

The site had lot of good content (ex. case studies, testimonials, visual assets), but the structure was overly complex and didn’t provide a clear path to the CTAs. The goal was to simplify that architecture, position Adchitects as a trusted end-to-end partner, refresh an outdated design and bring more leads to sales team.

SOLUTION

I’ve workshopped a new direction with CEO, prepared a new structure and branding. The result was a minimal and elegant redesign with clear hierarchy, sales funnel and storytelling. In addition to revenue goals, I also presented values, history and culture of the company. The client was very satisfied with the result and leads grew after launching!

MY ROLE

I soloed the whole thing, end-to-end: from UX to branding, design system and handoff to the devs.

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adchitects

Adchitects is a digital agency that builds variety of websites and products. They needed a brand new site that would generate more leads, tell the story of the brand, and showcase their successes.

CHALLENGE

The old site had lot of good content (like case studies), but the structure was overly complex and didn’t provide a clear path for the users. The goal was to simplify it, position Adchitects as a trusted partner and bring more leads to sales team.

SOLUTION

I’ve workshopped a new direction with CEO, prepared a new structure and branding. The result was a minimal and elegant redesign with clear hierarchy, sales funnel and storytelling. In addition to revenue goals, I also presented values, history and culture of the company. The client was very satisfied with the result and leads grew after launching!

MY ROLE

I soloed the whole thing, end-to-end: from UX to branding, design system and handoff to the devs.

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